Preciosa® Made for Sparkle, Innovation SS 2025, launch was inspired by the timeless tale of Alice's Adventures in Wonderland. Mad for Sparkle new colors invite you to embrace the magic of sparkle and crystals.
The new colors encourage you to explore the magic of rhinestones and crystals and come down the rabbit hole of luxury fashion. Express yourself and make a statement on every occasion, casual or special occasion by adding crystals and sparkle.
The new collection features three new rhinestone colors, in both Preciosa Maxima and VIVA rhinestones, Flat Back and Hot Fix: