Preciosa®­ Crystals and rhinestones, History, Tradition and Leadership.

Preciosa Crystal and Rhinestones

The name Preciosa was derived from Latin, meaning precious or valuable.

The right way to say it is: PRE-CI-O-SA

Founded on tradition and innovation, Preciosa’s tradition of glassmaking can be traced back nearly five centuries to 1548 in the Crystal Valley of Bohemia, a region of the Czech Republic known for its crystal. It is there that the art of crystal cutting was perfected by the master craftsmen at Preciosa, continuing the century-old glass making tradition of North Bohemia. Founded upon the ideals of quality, durability, and innovation, Preciosa has throughout the centuries achieved new technological breakthroughs and introduced the world to the truly captivating and timeless quality of authentically crafted Bohemian crystal. Today, Preciosa uses state-of-the-art technology to create an assortment of more than 25,000 premium fashion and jewelry stones to an extensive portfolio of luxury and fashion brands, designers, manufacturers worldwide.


Preciosa uses the best materials for crystals’ production all are sourced from Crystal Valley. Sparkly crystals are a blend of quartz, minerals, and sand. Using a proprietary, trade secret, formula, the materials are mixed to create diamond-like crystals. In early years, lead was a necessary ingredient for creating the sparkle in crystals. In response to changing laws, market demands and social responsibility Preciosa developed Lead Free Brilliance. It is a new composition of materials that provided the extreme sparkle without the lead* (* crystal glass and all other materials containing 0.009% lead or less).

Cut (Style)

The Preciosa rhinestones saw a change in style, or cut, throughout the years, as the company developed it state of the art cutting techniques striving to make the crystals as close as possible to diamonds. From the early 8 facet cut stones, to the ever-popular super sparkly VIVA 12 crystals and the latest Maxima cut style rhinestone designed to reflect up to 264 unique rays of light.


Preciosa understands the need for color range. In response to fashion and color trends Preciosa continues to create new colors. As new colors evolve, older colors retire. As every fashion season is all about color choices. The myriad of colors, coated stones, and effects crystals created by Preciosa will suit and inspire any project.

With values rooted in integrity, respect and excellence, Preciosa is noted as much for its ethics in business as for its contemporary artistry and innovative flair. Preciosa is committed to being a leader not only in the crystal and gemstone industries, but also in the area of social responsibility. The crystals are manufactured in accordance with the highest environmental and sustainable practices.

We at Rhinestone Guy are proud to be one of their top Authorized Resellers and Business partners