NEW & Trending Rhinestones & Crystals

Preciosa® Inspirations & Innovations

AW 2025

Always on Pointe

Preciosa® Always on Pointe, Innovation AW 2025, launch was inspired by the precision and elegance of prima ballerinas. The Always on Pointe launch introduces new colors that invite you to embrace self-expression with sparkle and crystals. Express yourself and make a statement on every occasion, casual or special occasion by adding crystals and sparkle.

The new collection features two new rhinestone colors, in both Preciosa Maxima and VIVA rhinestones, Flat Back and Hot Fix.

Dusty Rose, a softer color merging pinks and taupe to create a sophisticated look. The soft hue would complement any neutral or metallic colors. It is available in both Maxima and VIVA Flat Back rhinestones and VIVA Hot fix rhinestones.
Lilac Ash, a true super sparkly, crispy, shimmery grey stone infused with a purple hue a luxury feeling with every facet with subtle, sparkly elegance. The rhinestone color is versatile and chic.

Both colors are available in Preciosa signature line of Maxima Flat Back rhinestones, SS5 to SS34 and the long-standing VIVA Flat Back and Hot Fix rhinestones, SS6 to SS 34SS. The are available in the Standard Color and a Coated Version, AB Color.

In addition to the new colors introduced for the upcoming season, a new shape is added to the Maxima Flat Back rhinestone shape collection. The WAVE (301W). Make a splash with the sparkly twisted wave. You can create intricate playful designs, and it can be fantastic for nail art as well.

Furthermore, some of Preciosa Maxima favorite rhinestone shape are now available in new sizes. The Preciosa Kite (301K) is now available in a larger 8.6x5.6mm in crystal and crystal AB. The Preciosa Navette (301N) got a new middle size between the 4x2mm and the 8x4mm. It is now available in 6x3mm in Crystal, Crystal AB, Jet and Hematite.