The Pantone Institute is recognized as a global authority on forecasting color trends. Every year, around December, the Institute designates the "Color of the Year". The designation set the tone for anything fashion and design for the upcoming year.

For 2023, Pantone selected Viva Magenta, a vibrant and energizing color "expressing a signal of strength.... a brave and fearless color" inspiring the courage for self-expression".  It is a vivid reddish pink color, and that is why we matched with Preciosa® Maxima or VIVA rhinestones in Indian Pink.