Let’s face it… you are in business to make money.  Pricing your product or job properly is key.  It is finding the right balance where the customer will buy and you will make money.   We get many calls from people who are starting various businesses or expanding existing businesses that want to incorporate rhinestones, jewels, nailheads and trim.  Of course, Swarovski or Preciosa rhinestones are first on their mind... but does it make business sense?  Well, it depends on the answer to the question: can you make money using a particular stone?